B2B Website Redesign

Project Purpose

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This project focused on the redesign of a B2B website for a company specializing in industrial filtration systems. The original site was outdated and no longer aligned with modern UX standards. The goal was to create a clean, functional, and future-proof interface — visually consistent with other brands within the same corporate group, while maintaining a distinct identity.

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Working as part of the design team, I was responsible for the UI design of the entire website, including the homepage, product overview, product detail pages, content sections, and contact page — for both desktop and mobile. While I wasn’t directly involved in the initial client workshop, I worked closely with the internal UX team to translate their findings into a structured and intuitive interface. I also collaborated with the client during the feedback rounds and was in charge of implementing the adjustments based on review loops.