(services)
UI/UX Design
(tools used)
FigJam, Figma
(year)
2023/2024
Redesign for a B2B filtration technology company
This project focused on the redesign of a B2B website for a company specializing in industrial filtration systems. The original site was outdated and no longer aligned with modern UX standards. The goal was to create a clean, functional, and future-proof interface — visually consistent with other brands within the same corporate group, while maintaining a distinct identity.
Working as part of the design team, I was responsible for the UI design of the entire website, including the homepage, product overview, product detail pages, content sections, and contact page — for both desktop and mobile. While I wasn’t directly involved in the initial client workshop, I worked closely with the internal UX team to translate their findings into a structured and intuitive interface. I also collaborated with the client during the feedback rounds and was in charge of implementing the adjustments based on review loops.
(key objectives)
• Modernize the website with a clean, user-friendly interface
• Align with the visual language of sister companies while maintaining brand uniqueness
• Improve the site’s structure and usability for a professional B2B audience
• Translate insights from the client workshop into a focused UX strategy
